3 months baby boy anus is red, applying proctogard - T, but it remains red. why?

A. hi it happens because of frequent Motions, over use of diaper , or constipation so I advise to apply coconut oil there avoid using diapers for now. prefer loose fitting Cotton nappies for your child. give plenty of breastfeeds to your child make sure your child get enough milk. as you are nursing mother, eat easy to digest food maintain good hygiene. keep that area clean using gentle wipes like Babyhug wipes