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#1
Master New Born Care with Huggies
A customized user Journey Campaign targeting Mothers of New Born(0-3 Months) which aims to engage 2,00,000+ Moms through a user journey of Brand Awareness - Consideration -Engagement - Purchase & Advocacy through a series of personalized content, quizes, contests, Shopping Offers & product review campaigns.
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#2
Mission Breastfeeding with Philips Avent
FirstCry Parenting & Philips Avent joined hands to educate 1Mn+ Moms about 'Breastfeeding'& 'Assisted Feeding'. We connected Moms with Lactation Experts to address breastfeeding issues they faced on a daily basis. Thousands of Conversations were triggered on 'Breastfeeding' & 'Assisted Feeding' while 4.5 Lakh+ Parents took a Pledge to create a supportive environment for Breastfeeding Moms.
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#3
Pampers Bonanza with Pampers
Integrated Marketing event where we delight Moms by giving jaw dropping discounts on the Pampers range and at the same time reward them for participating in brand engagement activities like photo contest tagging Pampers/sharing Pampers product reviews increasing the positive conversations for 'Pampers' in the community by 5000X every Month!.
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#4
Vaccination Awareness campaign with Pfizer
Awareness campaign through extremely targeted Ads targeting audience from '3rd Trimester to parents of Newborn till 8 weeks' drove an average 1 Mn+ impressions on a daily basis!
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#5
Influencer Campaign with Bisleri
An army of FirstCry Parenting influencers visited the Bisleri Plant to understand the manufacturing process & create awareness in the community on how critical & safe mineral water consumption is! Live Q&A Sessions with Doctors helped trigger conversations about 'Mineral water' & 'Bisleri' in the community 15,000+ Conversations with 3,00,000+ Moms participating in the Sessions
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#1
Master New Born Care with Huggies
customized user Journey Campaign targeting Mothers of New Born(0-3 Months) which aims to engage 2,00,000+ Moms through a user journey of Brand Awareness - Consideration -Engagement - Purchase & Advocacy through a series of personalized content, quizes, contests, Shopping Offers & product review campaigns.
Read more
Read less
#2
Mission Breastfeeding with Philips Avent
FirstCry Parenting & Philips Avent joined hands to educate 1Mn+ Moms about 'Breastfeeding'& 'Assisted Feeding'. We connected Moms with Lactation Experts to address breastfeeding issues they faced on a daily basis. Thousands of Conversations were triggered on 'Breastfeeding' & 'Assisted Feeding' while 4.5 Lakh+ Parents took a Pledge to create a supportive environment for Breastfeeding Moms.
Read more
Read less
#3
Pampers Bonanza with Pampers
Integrated Marketing event where we delight Moms by giving jaw dropping discounts on the Pampers range and at the same time reward them for participating in brand engagement activities like photo contest tagging Pampers/sharing Pampers product reviews increasing the positive conversations for 'Pampers' in the community by 5000X every Month!
Read more
Read less
#4
Vaccination Awareness campaign with Pfizer
Awareness campaign through extremely targeted Ads targeting audience from '3rd Trimester to parents of Newborn till 8 weeks' drove an average 1 Mn+ impressions on a daily basis!
Read more
Read less
#5
Influencer Campaign with Bisleri
An army of FirstCry Parenting influencers visited the Bisleri Plant to understand the manufacturing process & create awareness in the community on how critical & safe mineral water consumption is! Live Q&A Sessions with Doctors helped trigger conversations about 'Mineral water' & 'Bisleri' in the community 15,000+ Conversations with 3,00,000+ Moms participating in the Sessions
Read more
Read less
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