why my 9 month old baby boy does not react when called his name ....but he reacts to sound

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At 9 months old, it's not uncommon for babies to still be developing their ability to respond to their name. However, recognizing and responding to their name is an important milestone in social and language development. Here are some things to consider:

1. **Timing:** Babies develop at their own pace, so it's important to be patient and give your baby time to reach milestones. Some babies may start responding to their name earlier, while others may take longer.

2. **Consistency:** Use your baby's name regularly in everyday interactions to help them associate it with themselves. For example, say your baby's name when talking to them, singing songs, or playing games.

3. **Attention and engagement:** Pay attention to your baby's level of engagement and interest in their surroundings. If your baby seems distracted or focused on something else, they may not respond to their name as readily.

4. **Visual and auditory cues:** In addition to saying your baby's name, use visual and auditory cues to get their attention. Wave your hand, make eye contact, or use a gentle touch to help redirect your baby's attention towards you when calling their name.

5. **Reinforcement:** When your baby does respond to their name, offer positive reinforcement such as smiling, clapping, or offering praise. This helps reinforce the connection between their name and the positive interaction.

6. **Developmental milestones:** Keep an eye on your baby's overall development and milestones. If your baby is not responding to their name along with other developmental delays or concerns, it's a good idea to discuss them with your pediatrician.

If you're concerned about your 9-month-old's ability to recognize their name, it's a good idea to discuss your concerns with your pediatrician. They can provide guidance, reassurance, and, if necessary, refer you to a specialist for further evaluation and support. Early intervention can be beneficial in addressing any potential developmental delays.